Friday, April 10, 2009

Business as Charity?

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Ever thought of shopping and making our world a better place to live in? Sounds impossible? Here is the BEST example. Elevyn (pronounced as "eleven") is using fair trade online stores to provide a platform to raise money for social causes. Elevyn provides a worldwide market managed by the people for the people and in between, Elevyn connects NGOs to channel the funds to the needed field.

How is that possible?

Elevyn deduce part of the sales called the Social Return on Investment (SROI) and channel it to a specific fund for the community benefit. "Raise $100 to buy books for the school" is a good example. Specific fund such as this will be setup to fund-raise for the specific purpose for the PEOPLE!

Not only so, Elevyn also aims at promoting the local artisans. Often are not the middle man overrides the hard work the artisan labor on. At Elevyn, the artisans get to market their own work and ideas.

If you still don’t understand, the diagram below may be able to help illustrate the whole process.



GO and TELL!!!
Now that you’ve understand the whole process, let’s not waste time. Be an ambassador and tell people about it!

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